What is marketing?
Seems like a pretty simple question doesn’t it? Quite often the complexity of the answer what trips people up. The other factor is that many business owners have a general disdain for what marketing actually is believing instead that it’s some sort of scam activity. The reason that marketing gets such a bad reputation is mostly from bad marketing. The spammy, over the top, shouty crap nobody likes. That stuff looks cheap, makes people feel dirty even just looking at it and it usually promotes bad products or bad services that really help nobody. It’s the fake countdown timer you sometimes see on websites. Going out of business sales that never end. The instagram post that says ‘which do you prefer A or B?. That’s bad marketing.
Have you ever heard the phrase "Guns don't kill people, people kill people"? Marketing is exactly the same. It doesn't lie to people, people lie to people.
The result of marketing
“If Nike opened a hotel I think we would be able to guess pretty accurately what it would be like. But If Hyatt came up with sneakers we’d have no clue. Because Hyatt doesn’t have a brand they have a logo.”
“The problem Hyatt, Hilton, Marriot and the rest have is ‘sort by price’. Finding a hotel is really simple so why would I pay 200 pounds to sleep two streets away?”
You don’t have a brand you have a logo
There’s no upside
Building a brand
social media content marketing
Search engine marketing or search engine optimisation
pricing and pricing psychology
direct response or direct response marketing