The Best Tattoo Studio Location
If you’ve been thinking about starting a tattoo business for a while, chances are you’ve got an idea of what the best tattoo studio location is. But you may have to think again. Here’s why.
Choosing the right location is about so much more than finding the place that looks closest to the one you’ve envisioned. Accepted wisdom tells us that – when it comes to the best tattoo studio location – It’s all about being somewhere your customers will see you, about being in a competitive location. But is it? In this article I’ll explain why the accepted wisdom doesn’t always apply to the creative arts.
Being on the high street may damage your image as a professional tattooist.
Just about every ‘how to guide’ on the web will tell you “When choosing a location, pick one that has a good deal of foot traffic. You never know who will walk through you door and inquire about a that custom piece they’ve been considering. But we all know that, that just isn’t true. The High street in the UK was dying long before the Global pandemic hit. It has become a sad place of crappy card shops, scruffy charity shops, desperate pound shops and cut price fashion.
Shoppers are on the high street for one thing these day. A bargain. They’re not there for high quality tattoos.
“Primark is to fashion what McDonalds is to cuisine”
Tattoo Studio location search General considerations:
- First ask yourself who are your market?
Real, genuine tattoo enthusiasts will travel anywhere for their favourite artists.
- Where is your target market located?
They’re probably on the internet right? And not in the High Street looking at dead mans shoes
- What image or brand do you want to convey?
- You won’t find any top designers, studios or artists anywhere near the high street for a very good reason. Putting yourself there makes you look desperate. When was the last time you saw a Ferrari showroom in a city centre? Exactly. Do you want to be Ferrari or Kia?
- How do you stand out from your competitors?
Your competitors ought to be the best of the best in the world. If you are competing with ‘Dave down the road who does tats for a tenner’ you’ve already failed.
England in the summer is like a large well-kept garden that stretches on forever. For centuries landowners and horticulturists have shaped the land and as a result every county in England has something peculiar in its landscape and local culture to discover You might think that living in an English village is all thatched cottages, red telephone boxes, and Sunday afternoon cricket. That is certainly the stereotype! But most importantly for me it Convey the right image. I am where people expect me to be. Real Artists work in studios tucked away from the world. Because that is where ART is made. And that is why I love Catshill!